A key strategy is to start a business among that least reached people group. The authentic business enterprise addresses needs for employment and a service or product to the community. This is often called a ‘Business for Transformation,’ or B4T. View more here from one of our workers leading B4T training: Business That Changes Nations.
PRAY businesspeople will respond to the call to use their skills overseas to create jobs, meet real needs and share the gospel in difficult places.
PRAY for businesses that have launched to become financially sustainable.
PRAY for workers with a passion to reach a certain unreached people group will discern the best enterprise for that context.
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